August 2010
5 posts
5 tags
Aug 19th
1 note
6 tags
Aug 19th
22 tags
Urtak Use Case # 2 - ZA NEWS marries fresh video...
Summary This is the story of Both Worlds, the South African production company led by Thierry Cassuto, the launch of ZA NEWS daily video programming in October 2009, and the use of Urtak for audience engagement, content development, business insights, publicity, … In 2008, SABC declined to air on national tv the pilot show it had commissioned - ZNEWS, a satirical comedy program with...
Aug 7th
4 notes
12 tags
Urtak Use Case #1 - World's best selling author...
This briefly presents the story behind the first major user, and currently the largest user of Urtak — The Hachette Book Group for James Patterson Entertainment. 1. Engagement In October 2008, a great Brand Manager posing as the book character “Fang” posted a blog for 5,000 readers of James Paterson’s books who were her followers at the time. That day, nearly the...
Aug 3rd
2 notes
Do you like to ask questions among friends?
Urtak on Facebook - sneak peek urtak: Coming soon…
Aug 1st
3 notes